April 9 First Friday- Navigating Consumer Behavior

Helen Lawler, President and Managing Member,of InspiorMX, LLC will talk about navigating the changing landscape of consumer behavior on your business.  Our discussion will include the role of data in projecting business shifts, targeting and messaging to the right segments. 
 
Helen is a diverse marketing and product management executive with more than 25 years experience in consumer and small business markets.  Regarded as a subject-matter expert, Helen often speaks to groups, as well as contributes to publications such as CUinsight.com and was featured on WWOR/iHeart radio and The Entrepreneur Way podcasts.